Description (formerly known as is based in New York. We are established and dependable jewelry company since 2003. We offer finest sterling silver jewelry and fashion jewelry including rings, necklaces, pendants, earrings, bracelets, anklets and more. Shop for over 1,500 unique and chic designs for any occasion, wedding, birthday, graduation and etc. Our goals have been to provide customers with the finest selection of exquisite fashion jewelry and accessories that reflect elegant styling, the best value and the highest standards of quality. You have45-day satisfaction guarantee. You will have our support before and after sale. We feel that order is not complete until you receive and satisfy with it.
Tax Policy
New York state residents are subject to sales tax.
Sorry this information is currently unavailable. jewelry should meet or exceed your expectations. However, if you are not completely satisfied or happy with your purchase, we guarantee to either exchange your purchase or provide you with a refund (excluding shipping and handling charges) within a 45-day of purchase. Simply return it to us, no question asked. You will be responsible for all shipping and handling charges of the returning merchandise. Items that have been worn, damaged and/or altered will not be refunded or exchanged. Restocking fee may apply under certain condition.

We are confident that upon receipt of your order you will love our unique fashion jewelry. We inspect all items for damages and quality before they are shipped.

Please allow 2-3 days from our receipt of your request for an exchange to ship. For a refund, we will refund back to your original credit card and it will appear within 1-2 billing statements.

Return Mailing Address:

141-07, 20th Avenue #401
Whitestone, NY 11357
Phone: 1-888-925-7569
Office Hours: Mon-Sat: 9AM-5:00PM EST
Sun: Closed
Mailing Address:
141-07, 20th Avenue #401
Whitestone, NY 11357


Our Story was born in 2006 out of a vision to create the most customer friendly online jewelry store specializing in the most exquisite Silver Jewelry and Cubic Zirconia Jewelry in the US. We started out with a handful of carefully selected pieces but we presently boast over 1,500 enchanting designs selected for their quality as well as the aesthetic satisfaction they give.

We devote our time to save yours in your search for the right jewelry pieces. You can shop 24/7 for the finest sterling silver rings, sterling silver earrings, sterling silver necklaces and accessories for any occasion. Whether it be a gift for someone you love or simply just to pamper yourself, you won’t find a better collection to choose from.

Our Products

All sterling silver jewelry bears a “925” stamp on them as a guarantee to our customers that all silver jewelry are made of 92.5 percent finest silver. And all our Cubic Zirconia stones maintain an “AAA” Grade. We also carefully re-check our products individually piece by piece before being shipped to our customers.

Another part of our vision is to be able to bring an end to your window shopping days by offering you an alternative to the diamond and gold jewelry with much affordable ones with identical feels and looks. We want to let you float on the dancing floor glittering like anyone else, only spending much less.

Our Goal

So our goal is simple. As plain as silver. If we can bring a smile on your face, or better yet, in your heart, our mission has been completed. Our efforts have been paid for.

Have suggestion or comment? We love to hear your thoughts. Click here to contact us.

If you are a manufacturer or designer, please forward your inquiry to For more details, please visit manufacturer relations .

We invite you to get to know us online. We will try everything to get you the best shopping experience ever.

Kevin Chen